In recent years, the digital landscape in Nigeria has transformed dramatically, presenting a multitude of opportunities for individuals to make money online. With the increasing accessibility to the internet and a growing number of tech-savvy youth, Nigeria is ripe for online entrepreneurship. This article explores various methods and strategies to generate income online, catering to a range of skills and interests.
Methods To Making Money Online
Freelancing
Freelancing is one of the most popular ways to make money online in Nigeria. With platforms like Upwork, Fiverr, and Freelancer, Nigerians can offer their skills to a global audience. These platforms cater to a wide array of skills including writing, graphic design, programming, digital marketing, and more.
I actually dabbled a bit with Fiverr during my early years of trying to make it using the internet. It didn’t have much success while using the platform and found myself paying Fiverr Ads to extra clients. So I quit Fiverr and I created a website called sitebaker.co where I listed services. I used Quora organic and Google Ads to get myself some clients. Anyways the website website isn’t available anymore as I have found myself doing better things.
Em! Freelancing is awesome because there are a lot of ways you can go about doing which include:
1. Writing and Content Creation
Nigerian freelancers can leverage their proficiency in English to offer content writing, copywriting, and editing services. Blogging is another avenue where individuals can create niche content and monetize through ad revenue, sponsored posts, and affiliate marketing.
I tried listing myself for this service on Fiverr but I didn’t have any clients. But, this didn’t stop me from making money online using other means both in and out of the platform.
2. Graphic Design and Multimedia
For those with a creative flair, graphic design, video editing, and animation are lucrative fields. Tools like Adobe Creative Suite and online courses on platforms like Skillshare, Coursera and Udemy can enhance these skills. According to a 2021, there is a growing need for local graphic designers and multimedia specialists in Nigeria. So, If you are a Nigerian with a knack for creating branding images like logos, brochures and editing video, then you will fit right in.
This was actually the first skill I used that brought in some cash when I started this journey. I studied some AAA software like Unreal Engine, Blender and Adobe After Effects during my leisure time when I just got into uni back in 2018. Needed money, so I listed myself in the graphic design and animation category back then when Fiverr was fresh. I ended up making $200 on an animated Ad for a Cameroonian company called Ngina. Anyways, I will leave a link to the Ad and some of my comedy skits so you guys can check it.
3. Programming and Tech Services
Tech-savvy Nigerians can offer web development, app development, and software engineering services. With the rise of tech startups and digital transformation worldwide, there is a high demand for these skills.
I also dabbled a bit in the web design and development space for a while, making money from WordPress built websites. I also learned how to build a WordPress website in Nigeria. An example of a website I built is the one you are on right now.
E-commerce
E-commerce is booming in Nigeria, with platforms like Jumia, Konga, Shopify and Amazon FBA making it easier for individuals to sell products online. Both Jumia and Konga are local online marketplaces that a lot of Nigerians and Africans use. Amazon FBA and Shopify on the other hand are global market platforms slowly gaining popularity in the Nigerian online space. You can use such platforms to make a living for yourself using the following.
4. Dropshipping
Dropshipping in simple terms is practically selling shippable products online you do not own or hold inventory. Entrepreneurs can create an online store, partner with suppliers, and market products to customers. When a sale is made from your point of sale, you place an order to the supplier for shipping while you keep the difference as profit.
I myself have tried Shopify but had no success, however my Amazon FBA account I started in 2023 brings in a little bit of income. Yes, for those who don’t know, most African countries, especially countries around the ocean can create an Amazon FBA.
5. Print on Demand
Print on Demand (POD) allows individuals to sell custom-designed products like t-shirts, mugs, and phone cases. Platforms like Printful and Teespring handle production and shipping, enabling sellers to focus on marketing and sales.
I don’t have experience with this one, however, print on demand definitely needed to be added to this list.
6. Sell Digital Products
Selling digital products such as e-books, online courses, and stock photos can be highly profitable. These products practically have little to no overhead costs and can be sold repeatedly. Nigerians can use platforms like Amazon Kindle Direct Publishing for e-books and Udemy or Teachable for online courses.
If you live in Nigeria and watch YouTube, then you must have seen Ads of Nigerians trying to sell you their online course.
Fun Fact: I actually learnt how to create an Amazon FBA account through a course I bought from a Nigerian. I came across his Amazon FBA ad on YouTube and bought it the next day.
Affiliate Marketing
Affiliate marketing is a performance-based marketing strategy where individuals earn a commission for promoting other people’s products. Nigerians can sign up for affiliate programs on platforms like Amazon, ClickBank, and Jumia to start earning.
This one has gained a lot of popularity in the digital marketing space in Nigeria with a lot of bloggers and YouTubers making ends meet through the process. Successful Nigerian YouTubers like Daniel Hustle make about $30,000 in affiliate commissions.
There are a multitude of ways you can do affiliate marketing in Nigeria like the following:
7. Blogging and Content Marketing
Creating a blog or niche website with valuable content can attract a loyal audience. If you don’t know how, you can learn how to create a blog in Nigeria.
Blogging is indeed my favorite way to make money online, however it’s not just bloggers like me who love this strategy. Even some of the biggest Media companies both home and abroad generate a large amount of revenue from their blog. They achieve this by incorporating affiliate links into the content, and earning commissions on sales generated through their links. Another ways, they make money from their blogs is by Monetizing them with Ads from platforms like Google AdSense.
8. Social Media Marketing
Social media platforms like Instagram, Twitter, and Facebook offer immense potential for affiliate marketing. Influencers and content creators can promote affiliate products to their followers and earn commissions on sales.
Remote Work
The COVID-19 pandemic has accelerated the adoption of remote work globally, providing Nigerians with the opportunity to work for international companies without relocating. Now that the pandemic is over, this adoption has only become more popular.
Remote work is a general term used for work that is not limited to the office, but work that can be done anywhere. I hadn’t done any type of remote work but I have done the research. So, here are a couple of remote work you can do at the comfort of your home or on the go:
9. Virtual Assistance
Virtual assistants provide administrative support to businesses remotely. The type of tasks that can be done include email management, scheduling, data entry, and customer service. Some popular platforms like Zirtual and Belay provide the means for virtual assistants to connect with potential clients.
10. Customer Support
Many companies outsource customer support roles to remote workers. Nigerians with good communication skills can find opportunities on job boards like Remote.co and We Work Remotely.
Online Tutoring and Education
Education is a growing sector in Nigeria, and online tutoring offers a flexible way to earn money while sharing knowledge.
11. Language Tutoring
Platforms like Italki and Preply allow individuals to teach languages to students worldwide. Nigerians can teach English or other languages and earn a decent income.
12. Academic Tutoring
Tutoring students in subjects like mathematics, science, and humanities can be done through platforms like Tutor.com and Chegg Tutors. Creating online courses or educational content for platforms like YouTube can also generate revenue through ad monetization.
Digital Marketing
With a lot of Nigerian and Western businesses increasingly moving online, digital marketing skills are in high demand. Nigerians can offer digital marketing services such as SEO, social media marketing, and PPC advertising.
13. SEO Services
Search Engine Optimization (SEO) helps websites rank higher in search engine results, driving organic traffic. Freelancers can offer SEO services to businesses looking to improve their online visibility.
Fun Fact: Back in the day when I started my journey, I listed SEO services on my freelancing website Sitebaker.co. The plans for these services were actually the plans from actual SEO companies which I just doubled the price. With as little as $50 from Google Ads, I was able to get someone to order a plan.
14. Social Media Management
Managing social media accounts for businesses can involve creating content, engaging with followers, and running ad campaigns. Tools like Hootsuite and Buffer can streamline social media management tasks.
15. Pay-Per-Click (PPC) Advertising
Running PPC ad campaigns on platforms like Google Ads and Facebook Ads requires strategic planning and execution. Freelancers can offer their expertise to businesses looking to drive targeted traffic and sales.
Investing and Trading
For those interested in finance, online investing and trading can be profitable, albeit with risks.
16. Stock Trading
With online brokerage platforms like Bamboo and Trove, Nigerians can invest in stocks listed on international exchanges. Learning about stock market trends and investment strategies is crucial for success.
17. Cryptocurrency Trading
Cryptocurrency trading has gained popularity in Nigeria. Platforms like Binance and Luno provide access to various cryptocurrencies. It is essential to understand the market dynamics and risks involved in crypto trading.
18. Forex Trading
Forex trading involves trading currencies and can be lucrative with the right knowledge and strategy. Nigerians can use platforms like FXTM and OctaFX to start trading forex.
Content Creation and Monetization
The rise of platforms like YouTube, TikTok, and Instagram has created opportunities for content creators to monetize their work.
19. YouTube
Creating a YouTube channel and producing engaging content can attract subscribers and views. YouTubers can monetize through ad revenue, sponsored content, and merchandise sales.
20. TikTok
TikTok’s short-form video format has made it popular among younger audiences. Creators can earn through brand partnerships, sponsored posts, and the TikTok Creator Fund.
21. Instagram
Instagram influencers can monetize their following through sponsored posts, affiliate marketing, and selling products. Engaging content and a loyal audience are key to success on this platform.
Online Surveys and Microtasks
Although not as lucrative as other methods, online surveys and microtasks can provide a supplementary income.
22. Online Surveys
Participating in online surveys through platforms like Swagbucks and Survey Junkie can earn individuals small amounts of money or gift cards. While not a primary income source, it can be a way to earn some extra cash.
23. Microtasks
Microtask platforms like Amazon Mechanical Turk and Clickworker offer small tasks that can be completed for pay such as data entry, image tagging, and content moderation.
Influencer Marketing
Influencer marketing in simple terms involves when you partner up with brands to promote their products or services for some money. Payments in this type of marketing often come as sponsored pay or Affiliate revenue. Nigerians with a strong social media presence can leverage their influence to earn money.
24. Sponsored Posts
Influencers can collaborate with brands to create sponsored posts, sharing the brand’s message with their followers. Negotiating fair compensation for these collaborations is crucial.
25. Brand Ambassadorship
Long-term partnerships with brands can provide a steady income. Brand ambassadors represent the brand in various capacities, including social media, events, and campaigns.
Crowdfunding and Donations
For those with creative projects or social causes, crowdfunding and donations can be effective ways to raise money.
26. Crowdfunding Campaigns
Platforms like Kickstarter and GoFundMe allow individuals to launch crowdfunding campaigns for creative projects, business ideas, or personal needs. A compelling campaign story and marketing strategy are essential for success.
27. Donations and Patronage
Content creators and artists can use platforms like Patreon and Ko-fi to receive donations and support from their audience. Offering exclusive content or perks to supporters can incentivize donations.
Challenges Nigerians Face in Earning Money Online
Nigerians, like many individuals around the world, are increasingly turning to the internet as a source of income. However, they encounter several unique challenges that make this endeavor particularly difficult. Despite the potential for online income generation, these obstacles can hinder their progress and success.
1. Internet Connectivity Issues
One of the primary challenges is unreliable internet connectivity. Many parts of Nigeria still lack stable and high-speed internet access. Frequent power outages exacerbate this problem, making it difficult for Nigerians to maintain a consistent online presence, which is essential for activities such as freelancing, e-commerce, and digital marketing.
2. Payment System Limitations
Nigerians also face significant hurdles with international payment systems. Many popular platforms, such as PayPal, have restricted services in Nigeria, limiting the ability to receive payments from clients abroad. This restriction forces Nigerians to seek alternative, often less secure, methods for receiving money, which can be both inconvenient and costly.
3. Online Scams and Fraud
The prevalence of online scams in Nigeria has tainted the country’s reputation in the global online marketplace. As a result, many legitimate Nigerian entrepreneurs and freelancers find it challenging to gain trust and secure business from international clients. This skepticism can lead to fewer opportunities and lower earnings.
4. Digital Skills Gap
While the internet offers numerous opportunities for income generation, it also demands a specific set of digital skills. Many Nigerians lack access to quality education and training in digital skills, such as web development, digital marketing, and data analysis. This skills gap makes it difficult for them to compete in the global online job market.
5. High Competition
The global nature of the internet means that Nigerians are competing with individuals from all over the world. In many cases, they are up against competitors who have better access to resources, more advanced technology, and greater support systems. This high level of competition can be discouraging and can limit the earning potential for many Nigerians.
6. Regulatory and Tax Challenges
Nigeria’s regulatory environment can also pose challenges for online entrepreneurs. Complex and often unclear regulations regarding online business operations and taxation can create additional hurdles. Navigating these regulations requires time, money, and expertise, which not all Nigerians can afford.
7. Cybersecurity Concerns
Cybersecurity is another significant issue. The lack of robust cybersecurity measures can expose Nigerian online entrepreneurs to risks such as hacking, identity theft, and data breaches. These security concerns can undermine their business operations and erode trust with clients and customers.
Final Remarks
Making money online in Nigeria now is not only possible but also increasingly accessible to anyone willing to do the work. Whether through freelancing, e-commerce, digital marketing, or content creation, there are numerous avenues to explore. Success in the online space requires dedication, continuous learning, and adaptability to evolving trends. By leveraging their skills and passions, Nigerians can tap into the vast potential of the digital economy and create sustainable income streams.
